Jovanny Lozzy is a descendent of an old clockmaker family living in Best near Eindhoven at Brainport Region in the South-East of the province North-Brabant, The Netherlands.

MADAM, a palindrome, forms his signature referring to a folding Y-stilt under a cart, typical of the Kempen region. This agricultural vehicle plays a major role in charivari as a traditional punishment ritual. This involves reversing the cart topsy turvy. In doing so, the stilt or 'madam' serves to immovably lock the cart. In other words, it is a symbol of mundus inversus: the world upside down.

As a child, in addition to stories about customs in craft culture, he heard in his family the subversive tales of the charivaresque 'tafelen' ritual.